London Metropolitan University Research Institutes

Developing consumer citizenship

Author(s) Victoria W. Thoresen  
Publisher CiCe Publications  
Year 2002  
Editor Future Citizens in Europe Ed. Alistair Ross  
Language English  
Age group -  
The stage of today's global community is cluttered with actors?fighting, killing, molesting, controlling, helping, cooperating and supporting one another. They represent the civil society, the political realm and the kings and emperors of the free market. Researchers, such as Daniel Miller, claim the consumer is a global dictator on this stage and controls by his/her market choices the growth of the market and the direction of global development (1). Other evidence indicates that the consumer is merely a pawn in a game of social acceptance, influenced greatly, if not entirely, by advertising and commercial pressure.

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