|Author(s)||Koutselini, M., & Neophytou, L.|
|Editor||Ross, A. (ed) Citizenship Education in Society|
This study investigated gender profiles in fifth elementary grade students in Cyprus. The purpose of the study was to illuminate how gender profiles produced by the media are integrated into children’s personal beliefs and theories about the social roles of men and women, hence creating stereotypes. Therefore, the findings of the research will provide useful insights into the children’s conceptual world and help to develop a framework for educational policy in order to tackle problems potentially created by stereotypes. Moreover, stakeholders (such as the Cyprus Radio Television Authority) will be able to match stereotypes emerging from TV programmes with children’s beliefs and attitudes and suggest specific counter measures in order to minimise this effect.