|Author(s)||Pembecioglu Öcel, N.|
|Editor||Ross, A. (ed) Citizenship Education in Society|
The increasing number of children is a target for television messages, yet the role of the commercials has interestingly turned in the past decade. Children - but also adults - are introduced to a fairy tale world through commercials: a world of infantalisation and idealised circumstances. This paper discusses how this is maintained. Commercials give us an invaluable source to see how children are depicted in the family context, how they are interrelated with the idealised world, how much they were used as the target audience and how far they were related to the objects advertised.