|Author(s)||Zeynep Altan, H.|
|Editor||A. Ross & P. Cunningham, Reflecting on Identities: Research, Practice and Innovation|
This study investigates the relationships between popular culture and the identity crisis of youth between the ages of 14 and 20. The distinctive feature of the market economy is the presence of commodity. This produces meaning and identity structures, as well as economic prosperity and it is used by consumers to form the meanings of self, social identity and social relations. It is observed that youth who are experiencing the transition between childhood and adulthood are trying hard to answer the question ‘who am I?’ Youth magazines published in Turkey are analysed using content analysis.