|Author(s)||Pembecioğlu Öcel, N., Nezih Orhon, E.|
|Editor||A. Ross, Citizenship Education: Europe and the World|
Children are given special attention in society, and are prioritised in news and marketing issues. This paper analyses mass media coverage of children in the press and television news and advertisements. Facts and figures about children are presented, but at the same time virtual childhood and idealised children are created and adored: these messages are contradictory. This is also shown in messages about the roles and values of the parents and society. The media manipulates through setting the agenda and suggesting concepts and functions, not only in Turkey but all over the world. This paper shows how these contradictory messages of the media are organised, and how reality and virtual reality co-exist. The paper analyses data collected in early 2006.